https://erinmcintosh.design Erin McIntosh Designs Mon, 02 Mar 2026 16:31:30 +0000 https://erinmcintosh.design en https://erinmcintosh.design/About Thu, 04 Aug 2022 14:30:07 +0000 Erin McIntosh Designs https://erinmcintosh.design/About <img width="4500" height="2673" width_o="4500" height_o="2673" data-src="https://freight.cargo.site/t/original/i/35ea194c97d3bb876144b98fadae02120f47be00856c155a5b0a7d29966d2d5e/Personal-branding-exploration-08.png" data-mid="232806560" border="0" src="https://freight.cargo.site/w/1000/i/35ea194c97d3bb876144b98fadae02120f47be00856c155a5b0a7d29966d2d5e/Personal-branding-exploration-08.png" /> Education︎ Goldsmiths, University of LondonMA Brands, Communications and Culture (Distinction) University of Lincoln BA Hons Graphic Design (First) Awards︎ Shortlisted Creative Conscience Awards (2021)Shortlisted Elmwood Student Awards (2021)Winner Dissertation Prize for Equality Diversity and Inclusion (2021)Winner NHS ULHT Children’s Department Rebrand Competition (2020) Hello!I’m Erin McIntosh. I’m a Graphic Designer, Creative Changemaker and Design for Good Educator. I’m passionate about the power of creativity to make positive change. I create impactful, insight led branding and marketing for charities, healthcare providers and organisations that want to create a better future for people and planet.I’ve worked with organisations including Anthony Nolan, Scope, NHS, Autism Unlimited and Westco Communications. Whether working as part of an in-house team or solo as a freelancer, you can trust me to make beautiful, effective and accessible outcomes which go beyond the brief.Sound good? Let’s work together! Drop me an email to get started. https://erinmcintosh.design/Esha-s-story-direct-mail Mon, 23 Feb 2026 15:48:56 +0000 Erin McIntosh Designs https://erinmcintosh.design/Esha-s-story-direct-mail Esha’s story: direct mail Client: Anthony Nolan Brief︎ For our latest direct mail campaign, share Esha’s story to remind our supporters of the lifesaving treatment which their donations make happen. Role︎ Design, typography, layout. Outcomes︎ I designed a direct mail pack consisting of assets which share Esha’s story in a personal and emotive way.I encouraged the team to test a full bleed photograph on the envelope, in order to test if this would encourage more engagement than the minimal design which had been used in their previous direct mail campaigns. In the envelope design I included a happy image of Esha along with a handwritten message to attract attention. I also suggested the inclusion of a postcard featuring a longer handwritten message from Esha and the photograph of her on the beach, to create a more personal feel.The trifold leaflet provides a more official space to share the details of Esha’s story in small, broken down sections which are easy to follow and can be interspered by calls to action and information about Anthony Nolan. <img width="4001" height="2250" width_o="4001" height_o="2250" data-src="https://freight.cargo.site/t/original/i/fa81f7d8b10852a22a7eaf77e8779a7b269e776eb38696b52c7da9cad9a5273a/Spring-Impact-Group-1.jpg" data-mid="245224355" border="0" src="https://freight.cargo.site/w/1000/i/fa81f7d8b10852a22a7eaf77e8779a7b269e776eb38696b52c7da9cad9a5273a/Spring-Impact-Group-1.jpg" /><img width="4001" height="2250" width_o="4001" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6cef00bb0246ede85e1013e73740352e18e47f2c31d0c88cbbee32bf81a2d87e/Spring-Impact-leaflet.jpg" data-mid="245224357" border="0" src="https://freight.cargo.site/w/1000/i/6cef00bb0246ede85e1013e73740352e18e47f2c31d0c88cbbee32bf81a2d87e/Spring-Impact-leaflet.jpg" /><img width="4001" height="2250" width_o="4001" height_o="2250" data-src="https://freight.cargo.site/t/original/i/25d1fe4f5b7eb8359f0afa3be3add68e25e9313bc9b686ec540ae3cf8c8da8bf/Spring-Impact-postcard.jpg" data-mid="245224358" border="0" src="https://freight.cargo.site/w/1000/i/25d1fe4f5b7eb8359f0afa3be3add68e25e9313bc9b686ec540ae3cf8c8da8bf/Spring-Impact-postcard.jpg" /> https://erinmcintosh.design/Light-a-Star-digital-marketing Mon, 02 Mar 2026 16:31:30 +0000 Erin McIntosh Designs https://erinmcintosh.design/Light-a-Star-digital-marketing Light a Star digital marketing Client: Anthony Nolan Brief︎ Create a suite of digital marketing resources for our Light a Star, gift in memory product. Including Meta ads, web page design and email marketing. Role︎ Design Outcomes︎ A star pattern was developed, using the star shape which is created by the tessellation of the cell block shapes in Anthony Nolan’s core brand. I adapted this star pattern to be more suitable for the difficult subject of grief, incorporating softer and warmer colours from the brand palette. I applied the design concept to static social media ads, including a carousel and designed a new homepage and marketing emails. <img width="3485" height="1961" width_o="3485" height_o="1961" data-src="https://freight.cargo.site/t/original/i/37e12a67fd7392d3b1c876bc2fbc60fc0646e67ce39ce90dd16d2a06fb8f4981/LAS-Three-static-ads-phones-mockup.jpg" data-mid="245537918" border="0" src="https://freight.cargo.site/w/1000/i/37e12a67fd7392d3b1c876bc2fbc60fc0646e67ce39ce90dd16d2a06fb8f4981/LAS-Three-static-ads-phones-mockup.jpg" /><img width="3485" height="1961" width_o="3485" height_o="1961" data-src="https://freight.cargo.site/t/original/i/e1c93720db1ec9862cf33976624b5a00f970c0651b6a1c40398cd707fb13bb15/LAS-Carousel-ad-mockup.jpg" data-mid="245537921" border="0" src="https://freight.cargo.site/w/1000/i/e1c93720db1ec9862cf33976624b5a00f970c0651b6a1c40398cd707fb13bb15/LAS-Carousel-ad-mockup.jpg" /><img width="4278" height="2407" width_o="4278" height_o="2407" data-src="https://freight.cargo.site/t/original/i/652281dee0613c02a0914331e7031b1c6cde58353312ee58198e13d676054f53/LAS-website-mockup.jpg" data-mid="245537824" border="0" src="https://freight.cargo.site/w/1000/i/652281dee0613c02a0914331e7031b1c6cde58353312ee58198e13d676054f53/LAS-website-mockup.jpg" /> <img width="4278" height="2407" width_o="4278" height_o="2407" data-src="https://freight.cargo.site/t/original/i/614736a16b091953ed2893c347bb3c5a276c29dbf393f7fae9f652608fcde274/LAS-email-mockup.jpg" data-mid="245537821" border="0" src="https://freight.cargo.site/w/1000/i/614736a16b091953ed2893c347bb3c5a276c29dbf393f7fae9f652608fcde274/LAS-email-mockup.jpg" /> https://erinmcintosh.design/Accessible-communications-guide Thu, 24 Apr 2025 14:33:37 +0000 Erin McIntosh Designs https://erinmcintosh.design/Accessible-communications-guide Accessible communications guide Client: Scope Brief︎ Produce a printed guide for MPs which explains accessible communication. Role︎ Design, typography, layout. Outcomes︎ 89% of disabled people in the UK think that politicians do not engage with them well or at all. I designed a guide to help MP’s communicate accessibly with their constituents. Using Scope’s recently refreshed brand I created a clear and engaging design style for this guide and future long-form documents. The design showcases Scope’s fun, vibrant refreshed brand whilst still being clear, informative and relevant to the audience. The layout uses a narrower text column, creating white space and a shorter line length which is more accessible for readers. Text is broken up using coloured boxes and infographics which are engaging and easier to digest. <img width="3900" height="2194" width_o="3900" height_o="2194" data-src="https://freight.cargo.site/t/original/i/00237dd7b983e100673a745ecc088b546b2bf37dbe81f3e40f0c90afb1bc67e4/MP-Guide-Cover-169.jpg" data-mid="231507655" border="0" alt="Two 'MP's guide to accessible communications' booklets. The first copy is closed, showing the front cover which features a large image of a disabled woman shaking hands with another woman wearing a blazer. The second copy is open. The left page shows a colourful infographic depicting stats about disabled people and their perception of of accessibility in the UK." data-caption="Two 'MP's guide to accessible communications' booklets. The first copy is closed, showing the front cover which features a large image of a disabled woman shaking hands with another woman wearing a blazer. The second copy is open. The left page shows a colourful infographic depicting stats about disabled people and their perception of of accessibility in the UK." src="https://freight.cargo.site/w/1000/i/00237dd7b983e100673a745ecc088b546b2bf37dbe81f3e40f0c90afb1bc67e4/MP-Guide-Cover-169.jpg" /><img width="3900" height="2194" width_o="3900" height_o="2194" data-src="https://freight.cargo.site/t/original/i/7eacfadf002fb2191187fd97382533c2c94956e436a9f3dfd78d9b3c70e2fb28/09-Free-A4-A5-Magazine-Mockup-169.jpg" data-mid="231508082" border="0" alt="Two copies of the booklet. The left copy is closed showing the front cover. The right copy is open at the first page, showing the purple inside cover on the left and the contents page on the right." data-caption="Two copies of the booklet. The left copy is closed showing the front cover. The right copy is open at the first page, showing the purple inside cover on the left and the contents page on the right." src="https://freight.cargo.site/w/1000/i/7eacfadf002fb2191187fd97382533c2c94956e436a9f3dfd78d9b3c70e2fb28/09-Free-A4-A5-Magazine-Mockup-169.jpg" /><img width="4200" height="2362" width_o="4200" height_o="2362" data-src="https://freight.cargo.site/t/original/i/2b02f2b5d20b462f6116063ecba1908c9ea5d3a34fd7e5b2d2a25f769f61c32d/01-Free-A4-A5-Magazine-Mockup-169.jpg" data-mid="231508045" border="0" alt="A copy of the booklet is open showing a colourful pie chart infographic on the right page." data-caption="A copy of the booklet is open showing a colourful pie chart infographic on the right page." src="https://freight.cargo.site/w/1000/i/2b02f2b5d20b462f6116063ecba1908c9ea5d3a34fd7e5b2d2a25f769f61c32d/01-Free-A4-A5-Magazine-Mockup-169.jpg" /><img width="4200" height="2363" width_o="4200" height_o="2363" data-src="https://freight.cargo.site/t/original/i/27113926194930e9cc68e511fbc9c7d66ef4d9f7438c6da173830b3c14fd604a/07-Free-A4-A5-Magazine-Mockup-169.jpg" data-mid="231507977" border="0" alt="A copy of the booklet is open showing a spread including text, quotations and a photograph of a group of people in a meeting." data-caption="A copy of the booklet is open showing a spread including text, quotations and a photograph of a group of people in a meeting." src="https://freight.cargo.site/w/1000/i/27113926194930e9cc68e511fbc9c7d66ef4d9f7438c6da173830b3c14fd604a/07-Free-A4-A5-Magazine-Mockup-169.jpg" /> https://erinmcintosh.design/Brand-new-range-packaging Fri, 25 Apr 2025 10:32:32 +0000 Erin McIntosh Designs https://erinmcintosh.design/Brand-new-range-packaging Brand new range packaging Client: Scope Brief︎Create a new packaging design concept for the ‘Brand new’ items in our charity shops. Role︎ Design. Outcomes︎I designed a packaging range to elevate Scope’s ‘Brand new’ products whilst still presenting them as good value. Using the dark purple colour from the brand palette with pops of brighter colours in the text created a modern, functional style. The design system can be adapted across a range of products and the use of different coloured text creates variety and interest. <img width="6000" height="3375" width_o="6000" height_o="3375" data-src="https://freight.cargo.site/t/original/i/81cbe6f2934165ca96df1defbeba2c5449f5c7e4da94b5ae6bfdae884f82a339/Single-Swing-Tag_-Brand-New-169.jpg" data-mid="231550169" border="0" alt="A clothes price tag with pink string. On the front the tag is dark purple and says 'Brand new' in pink and white text. The Scope logo is in the bottom right corner. The back of the tag is white and reads 'This shop helps create equal futures with disabled people.' in purple text. The price and barcode are at the bottom." data-caption="A clothes price tag with pink string. On the front the tag is dark purple and says 'Brand new' in pink and white text. The Scope logo is in the bottom right corner. The back of the tag is white and reads 'This shop helps create equal futures with disabled people.' in purple text. The price and barcode are at the bottom." src="https://freight.cargo.site/w/1000/i/81cbe6f2934165ca96df1defbeba2c5449f5c7e4da94b5ae6bfdae884f82a339/Single-Swing-Tag_-Brand-New-169.jpg" /><img width="2516" height="1415" width_o="2516" height_o="1415" data-src="https://freight.cargo.site/t/original/i/0b01b778165b305093f6e3704880bb34fb514fa9ae9228bfd64055c1fc901bcb/New-goods-group-mockup.jpg" data-mid="231552085" border="0" alt="A pair of earrings, a hair scrunchie and a pair of trainer socks in the matching 'Brand new' range packaging. The text on the front of the packaging is in different colours." data-caption="A pair of earrings, a hair scrunchie and a pair of trainer socks in the matching 'Brand new' range packaging. The text on the front of the packaging is in different colours." src="https://freight.cargo.site/w/1000/i/0b01b778165b305093f6e3704880bb34fb514fa9ae9228bfd64055c1fc901bcb/New-goods-group-mockup.jpg" /> https://erinmcintosh.design/Fairer-futures-legacy-campaign Thu, 28 Sep 2023 16:17:54 +0000 Erin McIntosh Designs https://erinmcintosh.design/Fairer-futures-legacy-campaign Fairer futures: legacy campaign Client: Scope Brief︎ Produce a new campaign to encourage people to remember Scope in their will. Role︎ Design, artworking, animation. Outcomes︎ I produced the final artwork for the campaign posters which were displayed in Scope shops. The poster designs championed the real people behind the quotations whose wishes could be achieved with the help of gifts in wills. I also produced animated social media adverts for the campaign, using a glow effect to draw attention to the speech marks and quotations. <img width="2286" height="1286" width_o="2286" height_o="1286" data-src="https://freight.cargo.site/t/original/i/0f9fa5d1ad0e8a3190274c87864e95fc41d1416ce929183435f2fee98cd13a55/Till_POS_169.jpg" data-mid="192154089" border="0" alt="A large poster for the Fairer Futures campaign behind the till at a Scope shop. The poster includes an image of disabled woman Anne and her dog. Anne is smiling at the screen. A quote from Anne is on the poster. It reads &quot;The solution is changing people's attitudes towards disabled people.&quot; A Gift in your will to create a future that's fair, always.'" data-caption="A large poster for the Fairer Futures campaign behind the till at a Scope shop. The poster includes an image of disabled woman Anne and her dog. Anne is smiling at the screen. A quote from Anne is on the poster. It reads &quot;The solution is changing people's attitudes towards disabled people.&quot; A Gift in your will to create a future that's fair, always.'" src="https://freight.cargo.site/w/1000/i/0f9fa5d1ad0e8a3190274c87864e95fc41d1416ce929183435f2fee98cd13a55/Till_POS_169.jpg" /><img width="5946" height="3345" width_o="5946" height_o="3345" data-src="https://freight.cargo.site/t/original/i/e1417f34cfc036bca151a5cec21798bf949b356e46c0fbb50ff50183bf7662f1/Inside_Window_Poster_169.jpg" data-mid="192157717" border="0" alt="An image of some posters, facing inwards, in the window at a Scope shop. The top poster days 'You made a difference today. Can you go further?' The bottom poster includes a picture of Emilia, a disabled woman. It says 'Create a future that's fair, always.'" data-caption="An image of some posters, facing inwards, in the window at a Scope shop. The top poster days 'You made a difference today. Can you go further?' The bottom poster includes a picture of Emilia, a disabled woman. It says 'Create a future that's fair, always.'" src="https://freight.cargo.site/w/1000/i/e1417f34cfc036bca151a5cec21798bf949b356e46c0fbb50ff50183bf7662f1/Inside_Window_Poster_169.jpg" /><img width="4919" height="2767" width_o="4919" height_o="2767" data-src="https://freight.cargo.site/t/original/i/c65614fae77bcd547df7dbc521af817c64432c3f25c14a781c495a6b81734b16/Outer_Window_Poster_3169.jpg" data-mid="192157721" border="0" alt="An image of some posters, facing outwards in the window of a Scope shop. The top poster says &quot;I just want all kids to be treated the same. No Prejudice.&quot; The bottom poster includes a photo of Seth, a disabled young person. It reads 'Request a free Gifts in Wills guide.'" data-caption="An image of some posters, facing outwards in the window of a Scope shop. The top poster says &quot;I just want all kids to be treated the same. No Prejudice.&quot; The bottom poster includes a photo of Seth, a disabled young person. It reads 'Request a free Gifts in Wills guide.'" src="https://freight.cargo.site/w/1000/i/c65614fae77bcd547df7dbc521af817c64432c3f25c14a781c495a6b81734b16/Outer_Window_Poster_3169.jpg" />  https://erinmcintosh.design/Animated-timeline Thu, 24 Apr 2025 17:17:18 +0000 Erin McIntosh Designs https://erinmcintosh.design/Animated-timeline Animated timeline Client: Scope Brief︎ Produce a timeline of our charity’s history to feature on the screens in our Community Hub. Role︎ Design, animation. Outcomes︎ I was asked to produced a static slideshow, including a timeline and some informative advertisements to be shown on three side-by-side screens at Scope’s Community Hub. I pitched creating an animated timeline which would be more engaging and celebratory of Scope’s history. I used elements from Scope’s recently refreshed brand, including the flourish shapes and action lozenges to create bold and attractive designs which would catch the attention of visitors. I ensured that the font size was large enough and that animation transitions were spaced appropriately to allow for accessible reading. The sreens hold for one minute between each animated transition to allow for accessible reading time. As well as the animated timeline I also designed a series of informative static screens. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9ffd3e79fd3abc25faa6ebd102c6a2a41fcb3c1f281a41f2331d73a0e65e542b/Three-screens-mockup-quotes-169.jpg" data-mid="231546339" border="0" alt="A mockup of three side-by-side screens showing quotations from local disabled people. The screens are different bright colours. The quotations are written in dark purple text. The disabled people's photographs are on the screens in a circle above their quotation. Their names are in different coloured shapes at the right corner of the photo." data-caption="A mockup of three side-by-side screens showing quotations from local disabled people. The screens are different bright colours. The quotations are written in dark purple text. The disabled people's photographs are on the screens in a circle above their quotation. Their names are in different coloured shapes at the right corner of the photo." src="https://freight.cargo.site/w/1000/i/9ffd3e79fd3abc25faa6ebd102c6a2a41fcb3c1f281a41f2331d73a0e65e542b/Three-screens-mockup-quotes-169.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/51b8eca5c4862170183bde94b38d7a72d2da9fcf1424bea345576bdb936c531d/Three-screens-mockup-static-169.jpg" data-mid="231546340" border="0" alt="A mock up of three side-by-side screens advertising employability services at Scope." data-caption="A mock up of three side-by-side screens advertising employability services at Scope." src="https://freight.cargo.site/w/1000/i/51b8eca5c4862170183bde94b38d7a72d2da9fcf1424bea345576bdb936c531d/Three-screens-mockup-static-169.jpg" /> https://erinmcintosh.design/Patient-information-booklets Sun, 31 Jul 2022 15:31:14 +0000 Erin McIntosh Designs https://erinmcintosh.design/Patient-information-booklets Patient information booklets Client: St John &amp; St Elizabeth Hospital Brief︎ Produce a new approachable and reassuring style of print publication which helps patients to better understand and manage their condition. Role︎ Design, typography, layout, illustration. Outcomes︎ Being diagnosed with a new condition, or experiencing changes to your health can be scary. Patients need accessible, reassuring information which empowers them to understand and manage their health. Using simple, friendly illustrations, positive colours and practical layout I produced a new style of ‘Your guide to’ booklets for patient communications at St John &amp; St Elizabeth Hospital. I carefully chose illustrations which represented the conditions’ symptoms or management tips without being off-putting. I used a simple vector illustration style to suit the adult audience, adding subtle textured gradients to soften. I created boxed text layouts in ‘sticky note’ or check-list styles to create digestible sections of text which are easy for patients to follow. <img width="3500" height="1968" width_o="3500" height_o="1968" data-src="https://freight.cargo.site/t/original/i/ea43b0699a937fe73537f9e3975ec4489a1bff6e4c848c4fc914b2deb8cf9eef/Two-booklets.jpg" data-mid="192016503" border="0" alt="Two booklets. One titled 'Falls and moving safely' and one titled 'Living with lymphoedema'. The Falls booklet has an illustration of a pairs of trainers on the front. The Lymphoedema booklet has an illustration of a leg wearing a compression sock." data-caption="Two booklets. One titled 'Falls and moving safely' and one titled 'Living with lymphoedema'. The Falls booklet has an illustration of a pairs of trainers on the front. The Lymphoedema booklet has an illustration of a leg wearing a compression sock." src="https://freight.cargo.site/w/1000/i/ea43b0699a937fe73537f9e3975ec4489a1bff6e4c848c4fc914b2deb8cf9eef/Two-booklets.jpg" /><img width="3500" height="1968" width_o="3500" height_o="1968" data-src="https://freight.cargo.site/t/original/i/ec0ff915555e686d647cf97a9204c7f9366139f6967fd8c39309ce5c0c9e9567/Falls-spread-1.jpg" data-mid="192016661" border="0" alt="The falls booklet is open. The pages show information which is split into blue and yellow boxes. There are illustrations of slippers and trainers." data-caption="The falls booklet is open. The pages show information which is split into blue and yellow boxes. There are illustrations of slippers and trainers." src="https://freight.cargo.site/w/1000/i/ec0ff915555e686d647cf97a9204c7f9366139f6967fd8c39309ce5c0c9e9567/Falls-spread-1.jpg" /><img width="3500" height="1968" width_o="3500" height_o="1968" data-src="https://freight.cargo.site/t/original/i/38e05ccde175eb6d0da16cab0d41c24f21bda26d0e7bf71a97d7a6b9d92bc8d4/lympho-spread-2.jpg" data-mid="192020680" border="0" alt="The lymphoedema booklet is open, the text is split into blue and yellow boxes. Their is an illustration of a leg wearing a compression sock." data-caption="The lymphoedema booklet is open, the text is split into blue and yellow boxes. Their is an illustration of a leg wearing a compression sock." src="https://freight.cargo.site/w/1000/i/38e05ccde175eb6d0da16cab0d41c24f21bda26d0e7bf71a97d7a6b9d92bc8d4/lympho-spread-2.jpg" /><img width="3500" height="1968" width_o="3500" height_o="1968" data-src="https://freight.cargo.site/t/original/i/4cf6ede4c469e67963a4ef8118770d08b47d48f42f4529935df926b23d1a9454/lympho-spread-1.jpg" data-mid="192019244" border="0" alt="The lymphoedema booklet is open on a different page, there are illustrations of an arm and two people doing seated exercises." data-caption="The lymphoedema booklet is open on a different page, there are illustrations of an arm and two people doing seated exercises." src="https://freight.cargo.site/w/1000/i/4cf6ede4c469e67963a4ef8118770d08b47d48f42f4529935df926b23d1a9454/lympho-spread-1.jpg" /> https://erinmcintosh.design/The-Lifesaving-Times-direct-mail Mon, 23 Feb 2026 15:59:53 +0000 Erin McIntosh Designs https://erinmcintosh.design/The-Lifesaving-Times-direct-mail The Lifesaving Times: direct mail Client: Anthony Nolan Brief︎ Design the latest edition of our direct mail newsletter: ‘The Lifesaving Times’. Share stories of advances in our medical services and our patient’s stories to remind our supporters how their donations save lives. Role︎ Design, typography, layout. Outcomes︎ I produced an emotive and visually engaging newsletter, using photography of the new Cell Collection Centre and portraits of patients to break up the stories. I also designed pull quotes and boxed out sections of text to make the copy easier to digest. &nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2f70265ad17ad1f4d0882045849ff185f1b7ec089f03cca03b50045bb9a6d299/Sept-mail-25-1.jpg" data-mid="245224614" border="0" src="https://freight.cargo.site/w/1000/i/2f70265ad17ad1f4d0882045849ff185f1b7ec089f03cca03b50045bb9a6d299/Sept-mail-25-1.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8a2016554291965543999f59405732e94943f5350bf8d09cdae23769d1f845c9/Lifesaving-tims-sep-25-1.jpg" data-mid="245224613" border="0" src="https://freight.cargo.site/w/1000/i/8a2016554291965543999f59405732e94943f5350bf8d09cdae23769d1f845c9/Lifesaving-tims-sep-25-1.jpg" /> https://erinmcintosh.design/Scope-Volunteer-Awards Wed, 27 Sep 2023 16:11:51 +0000 Erin McIntosh Designs https://erinmcintosh.design/Scope-Volunteer-Awards Scope Volunteer Awards Client: Scope Brief︎ Create a new visual style for the Volunteer Awards that represents our volunteer community.&nbsp; Role︎ Design, biscuit decoration, photography direction. Outcomes︎ Coproduction with volunteers inspired the tea and biscuits theme which represents daily moments of joy shared between volunteers at work and the treats which they would share at the celebrations held in Scope shops on the day of the awards. I developed a photographic concept, hand decorating biscuits in Scope’s brand colours to represent the hands on work of volunteers. After directing and editing the photography of the biscuits, I designed the print communications for the awards, including strut cards to be displayed in Scope shops and letters and certificates. Results︎ The unique and playful visual style appealed to volunteers and members of the public, resulting in an over 200% increase in nominations compared to the previous year. <img width="5875" height="3304" width_o="5875" height_o="3304" data-src="https://freight.cargo.site/t/original/i/27a6a3c28db1a593132e1a36dfe78eb2e8016ec32a8a5308ca6a4c8405c1e959/Nominate-flyer-169.jpg" data-mid="192027170" border="0" alt="A flyer designed for the Scope Volunteer Awards. The design includes hand decorated biscuits. One has 'Scope Volunteer Awards 2023' written in icing." data-caption="A flyer designed for the Scope Volunteer Awards. The design includes hand decorated biscuits. One has 'Scope Volunteer Awards 2023' written in icing." src="https://freight.cargo.site/w/1000/i/27a6a3c28db1a593132e1a36dfe78eb2e8016ec32a8a5308ca6a4c8405c1e959/Nominate-flyer-169.jpg" /><img width="4964" height="2792" width_o="4964" height_o="2792" data-src="https://freight.cargo.site/t/original/i/294e719a76e8a3443453bef8b616e260524398cc6e1be455f17c8501142d3c7c/Letter-and-insert-169.jpg" data-mid="192037499" border="0" alt="The letter to Scope Volunteer Awards nominees and winners. The design includes more hand decorated biscuits." data-caption="The letter to Scope Volunteer Awards nominees and winners. The design includes more hand decorated biscuits." src="https://freight.cargo.site/w/1000/i/294e719a76e8a3443453bef8b616e260524398cc6e1be455f17c8501142d3c7c/Letter-and-insert-169.jpg" /><img width="5707" height="3210" width_o="5707" height_o="3210" data-src="https://freight.cargo.site/t/original/i/c0f756c8f7689d14799c0ee8bf73bd4835a39bb8f57f6264a77772fdf175a39e/Certificate-169.jpg" data-mid="192037167" border="0" alt="The certificate for Scope Volunteer Awards 2023. There is a border around the outside of the certificate which is a photograph of lots of biscuits." data-caption="The certificate for Scope Volunteer Awards 2023. There is a border around the outside of the certificate which is a photograph of lots of biscuits." src="https://freight.cargo.site/w/1000/i/c0f756c8f7689d14799c0ee8bf73bd4835a39bb8f57f6264a77772fdf175a39e/Certificate-169.jpg" />