For our latest direct mail campaign, share Esha’s story to remind our supporters of the lifesaving treatment which their donations make happen.

Design, typography, layout.

I designed a direct mail pack consisting of assets which share Esha’s story in a personal and emotive way.

I encouraged the team to test a full bleed photograph on the envelope, in order to test if this would encourage more engagement than the minimal design which had been used in their previous direct mail campaigns. In the envelope design I included a happy image of Esha along with a handwritten message to attract attention.

I also suggested the inclusion of a postcard featuring a longer handwritten message from Esha and the photograph of her on the beach, to create a more personal feel.

The trifold leaflet provides a more official space to share the details of Esha’s story in small, broken down sections which are easy to follow and can be interspered by calls to action and information about Anthony Nolan.

Create a suite of digital marketing resources for our Light a Star, gift in memory product. Including Meta ads, web page design and email marketing.

Design

A star pattern was developed, using the star shape which is created by the tessellation of the cell block shapes in Anthony Nolan’s core brand. I adapted this star pattern to be more suitable for the difficult subject of grief, incorporating softer and warmer colours from the brand palette.

I applied the design concept to static social media ads, including a carousel and designed a new homepage and marketing emails.

Produce a printed guide for MPs which explains accessible communication.

Design, typography, layout.

89% of disabled people in the UK think that politicians do not engage with them well or at all. I designed a guide to help MP’s communicate accessibly with their constituents. Using Scope’s recently refreshed brand I created a clear and engaging design style for this guide and future long-form documents.

The design showcases Scope’s fun, vibrant refreshed brand whilst still being clear, informative and relevant to the audience.

The layout uses a narrower text column, creating white space and a shorter line length which is more accessible for readers.

Text is broken up using coloured boxes and infographics which are engaging and easier to digest.

Create a new packaging design concept for the ‘Brand new’ items in our charity shops.

Design.

I designed a packaging range to elevate Scope’s ‘Brand new’ products whilst still presenting them as good value. Using the dark purple colour from the brand palette with pops of brighter colours in the text created a modern, functional style.

The design system can be adapted across a range of products and the use of different coloured text creates variety and interest.

Produce a new campaign to encourage people to remember Scope in their will.

Design, artworking, animation.

I produced the final artwork for the campaign posters which were displayed in Scope shops. The poster designs championed the real people behind the quotations whose wishes could be achieved with the help of gifts in wills.

I also produced animated social media adverts for the campaign, using a glow effect to draw attention to the speech marks and quotations.