Erin McIntosh

Accessible communications guide


Client: Scope

Brief

︎

Produce a printed guide for MPs which explains accessible communication.

Role

︎

Design, typography, layout.

Outcomes

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89% of disabled people in the UK think that politicians do not engage with them well or at all. I designed a guide to help MP’s communicate accessibly with their constituents. Using Scope’s recently refreshed brand I created a clear and engaging design style for this guide and future long-form documents.

The design showcases Scope’s fun, vibrant refreshed brand whilst still being clear, informative and relevant to the audience.

The layout uses a narrower text column, creating white space and a shorter line length which is more accessible for readers.

Text is broken up using coloured boxes and infographics which are engaging and easier to digest.


Two 'MP's guide to accessible communications' booklets. The first copy is closed, showing the front cover which features a large image of a disabled woman shaking hands with another woman wearing a blazer. The second copy is open. The left page shows a colourful infographic depicting stats about disabled people and their perception of of accessibility in the UK.Two copies of the booklet. The left copy is closed showing the front cover. The right copy is open at the first page, showing the purple inside cover on the left and the contents page on the right.A copy of the booklet is open showing a colourful pie chart infographic on the right page.A copy of the booklet is open showing a spread including text, quotations and a photograph of a group of people in a meeting.

Brand new range packaging


Client: Scope

Brief

︎

Create a new packaging design concept for the ‘Brand new’ items in our charity shops.

Role

︎

Design.

Outcomes

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I designed a packaging range to elevate Scope’s ‘Brand new’ products whilst still presenting them as good value. Using the dark purple colour from the brand palette with pops of brighter colours in the text created a modern, functional style.

The design system can be adapted across a range of products and the use of different coloured text creates variety and interest.

A clothes price tag with pink string. On the front the tag is dark purple and says 'Brand new' in pink and white text. The Scope logo is in the bottom right corner. The back of the tag is white and reads 'This shop helps create equal futures with disabled people.' in purple text. The price and barcode are at the bottom.A pair of earrings, a hair scrunchie and a pair of trainer socks in the matching 'Brand new' range packaging. The text on the front of the packaging is in different colours.

Animated timeline


Client: Scope

Brief

︎

Produce a timeline of our charity’s history to feature on the screens in our Community Hub.

Role

︎

Design, animation.

Outcomes

︎

I was asked to produced a static slideshow, including a timeline and some informative advertisements to be shown on three side-by-side screens at Scope’s Community Hub. I pitched creating an animated timeline which would be more engaging and celebratory of Scope’s history.

I used elements from Scope’s recently refreshed brand, including the flourish shapes and action lozenges to create bold and attractive designs which would catch the attention of visitors.

I ensured that the font size was large enough and that animation transitions were spaced appropriately to allow for accessible reading.


The sreens hold for one minute between each animated transition to allow for accessible reading time.

As well as the animated timeline I also designed a series of informative static screens.
A mockup of three side-by-side screens showing quotations from local disabled people. The screens are different bright colours. The quotations are written in dark purple text. The disabled people's photographs are on the screens in a circle above their quotation. Their names are in different coloured shapes at the right corner of the photo.A mock up of three side-by-side screens advertising employability services at Scope.

Fairer Futures


Client: Scope

Brief

︎

Produce a new campaign to encourage people to remember Scope in their will.

Role

︎

Design, artworking, animation.

Outcomes

︎

I produced the final artwork for the campaign posters which were displayed in Scope shops. The poster designs championed the real people behind the quotations whose wishes could be achieved with the help of gifts in wills.

I also produced animated social media adverts for the campaign, using a glow effect to draw attention to the speech marks and quotations.


A large poster for the Fairer Futures campaign behind the till at a Scope shop. The poster includes an image of disabled woman Anne and her dog. Anne is smiling at the screen. A quote from Anne is on the poster. It reads "The solution is changing people's attitudes towards disabled people." A Gift in your will to create a future that's fair, always.'An image of some posters, facing inwards, in the window at a Scope shop. The top poster days 'You made a difference today. Can you go further?' The bottom poster includes a picture of Emilia, a disabled woman. It says 'Create a future that's fair, always.'An image of some posters, facing outwards in the window of a Scope shop. The top poster says "I just want all kids to be treated the same. No Prejudice." The bottom poster includes a photo of Seth, a disabled young person. It reads 'Request a free Gifts in Wills guide.'

Scope Volunteer Awards


Client: Scope

Brief

︎

Create a new visual style for the Volunteer Awards that represents our volunteer community. 

Role

︎

Design, biscuit decoration, photography direction.

Outcomes

︎

Coproduction with volunteers inspired the tea and biscuits theme which represents daily moments of joy shared between volunteers at work and the treats which they would share at the celebrations held in Scope shops on the day of the awards.

I developed a photographic concept, hand decorating biscuits in Scope’s brand colours to represent the hands on work of volunteers.

After directing and editing the photography of the biscuits, I designed the print communications for the awards, including strut cards to be displayed in Scope shops and letters and certificates.

Results

︎

The unique and playful visual style appealed to volunteers and members of the public, resulting in an over 200% increase in nominations compared to the previous year.



A flyer designed for the Scope Volunteer Awards. The design includes hand decorated biscuits. One has 'Scope Volunteer Awards 2023' written in icing.The letter to Scope Volunteer Awards nominees and winners. The design includes more hand decorated biscuits.The certificate for Scope Volunteer Awards 2023. There is a border around the outside of the certificate which is a photograph of lots of biscuits.
Erin McIntosh © 2025