Light a Star digital marketing
Client: Anthony Nolan
Brief
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Create a suite of digital marketing resources for our Light a Star, gift in memory product. Including Meta ads, web page design and email marketing.
Role
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Design
Outcomes
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A star pattern was developed, using the star shape which is created by the tessellation of the cell block shapes in Anthony Nolan’s core brand. I adapted this star pattern to be more suitable for the difficult subject of grief, incorporating softer and warmer colours from the brand palette.
I applied the design concept to static social media ads, including a carousel and designed a new homepage and marketing emails.
