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Erin McIntosh

Kinect


Student Project

Brief

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Elmwood provided a brief set in an alternate future where cities had been abandoned, challenging me to produce a brand which would attract people back to the city.

Role

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Ideation, Design, 3D Modelling, Branding, UI.

Outcomes

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Kinect provides an exciting environment for individuals of all ages and abilities to reconnect with the city through a celebration of movement
and energy.

Utilising innovative technologies, exercise equipment transforms the vibrant energy of the Kinect community into a renewable power source, helping to generate electricity to power homes, rewarding users for their efforts.

As well as creating Kinect’s branding, I also designed the electricity generating exercise equipment and an interactive user interface, compatible with smart-glasses technology.

Awards

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Elmwood Student Awards 2021 (Shortlisted)

A mockup of 3D rendered exercise bikes set up in the Turbine Hall at Tate Modern. The Kinect logo is lit up on the back wall and blue posters for the brand are on the left wall.The Kinect wordmark uses white sans-serif type. The capital K at the start is created from a straight white line with a yellow curved line spiralling around it. The strapline - A new generation of movement is written below.3D renders of the Kinect exercise equipment. The equipment is designed to be made from circular forms and include blue coloured lights which light up when they are in use.
An illustrated map showing the locations of the Kinect exercise equipment and venues.
A 3D rendering of a step class set up under a canopy in Trafalgar Square.A 3D rendering of two exercise bikes next to the river near millennium bridge. There are blue posters advertising the Kinect brand on the railings next to the river.A 3D rendering of Kinect exercise equipment outside Marble Arch. Mockups showing the interface of the Kinect app designed for smart glasses.Mockups showing the interface of the Kinect app designed for smart glasses.Mockups showing the interface of the Kinect app designed for smart glasses.Mockups showing the interface of the Kinect app designed for smart glasses.
Erin McIntosh © 2025