Fairer Futures

Client: Scope

Brief

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Produce a new campaign to encourage people to remember Scope in their will.

Role

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Design, artworking, animation.

Outcomes

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I produced the final artwork for the campaign posters which were displayed in Scope shops. The poster designs championed the real people behind the quotations whose wishes could be achieved with the help of gifts in wills.

I also produced animated social media adverts for the campaign, using a glow effect to draw attention to the speech marks and quotations.

A large poster for the Fairer Futures campaign behind the till at a Scope shop. The poster includes an image of disabled woman Anne and her dog. Anne is smiling at the screen. A quote from Anne is on the poster. It reads "The solution is changing people's attitudes towards disabled people." A Gift in your will to create a future that's fair, always.'

An image of some posters, facing inwards, in the window at a Scope shop. The top poster days 'You made a difference today. Can you go further?' The bottom poster includes a picture of Emilia, a disabled woman. It says 'Create a future that's fair, always.'

An image of some posters, facing outwards in the window of a Scope shop. The top poster says "I just want all kids to be treated the same. No Prejudice." The bottom poster includes a photo of Seth, a disabled young person. It reads 'Request a free Gifts in Wills guide.'

Erin McIntosh