For our latest direct mail campaign, share Esha’s story to remind our supporters of the lifesaving treatment which their donations make happen.

Design, typography, layout.

I designed a direct mail pack consisting of assets which share Esha’s story in a personal and emotive way.

I encouraged the team to test a full bleed photograph on the envelope, in order to test if this would encourage more engagement than the minimal design which had been used in their previous direct mail campaigns. In the envelope design I included a happy image of Esha along with a handwritten message to attract attention.

I also suggested the inclusion of a postcard featuring a longer handwritten message from Esha and the photograph of her on the beach, to create a more personal feel.

The trifold leaflet provides a more official space to share the details of Esha’s story in small, broken down sections which are easy to follow and can be interspered by calls to action and information about Anthony Nolan.