25% of returns are sent to landfill. Gen Z women are some of the most habitual online shoppers. I tasked myself with creating a tool which would reduce the number of returned items, encouraging shoppers to think carefully about their purchases without restricting them from buying their favourite brands.
Ideation, Branding, Design, UI
ClickFit, the virtual try on app by Covet allows users to try on clothes before they order. By partnering with online clothing retailers popular among Gen Z women, ClickFit helps to reduce the environmental impact of fast fashion.
Inspired by fashion brands and magazines, Covet’s branding is bold and feisty, appealing to its trend conscious audience.