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Erin McIntosh

ClickFit


Student Project

Brief

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25% of returns are sent to landfill. Gen Z women are some of the most habitual online shoppers. I tasked myself with creating a tool which would reduce the number of returned items, encouraging shoppers to think carefully about their purchases without restricting them from buying their favourite brands.

Role

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Design, branding, UI, animation.

Outcomes

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ClickFit, the virtual try on app by Covet allows users to try on clothes before they order. By partnering with online clothing retailers popular among Gen Z women, ClickFit helps to reduce the environmental impact of fast fashion.

Inspired by fashion brands and magazines, Covet’s branding is bold and feisty, appealing to its trend conscious audience.

Awards

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Creative Conscience Student Awards 2021 (Shortlisted)


A landscape billboard advert for the ClickFit app. There is a photograph of a pile of clothes edited in shades of pink in the background. There is text to the left side which reads '25% of returns go to landfill. Try it on before you buy with virtual try on from ClickFit.' On the right side is a mockup of the app on a phone.The Covet wordmark with the strapline: 'Buy it. Love it.' written beneath.The ClickFit wordmark and app icon logo. The icon is a triangular cursor symbol with a dot above it which looks like a woman icon. There is a tape measure spiralling around the woman icon.

A mockup of three side-by-side phones showing adverts and an instagram page for the Covet brand.
Erin McIntosh © 2025