ClickFit
Student Project
Brief
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25% of returns are sent to landfill. Gen Z women are some of the most habitual online shoppers. I tasked myself with creating a tool which would reduce the number of returned items, encouraging shoppers to think carefully about their purchases without restricting them from buying their favourite brands.
Role
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Ideation, Branding, Design, UI
Outcomes
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ClickFit, the virtual try on app by Covet allows users to try on clothes before they order. By partnering with online clothing retailers popular among Gen Z women, ClickFit helps to reduce the environmental impact of fast fashion.
Inspired by fashion brands and magazines, Covet’s branding is bold and feisty, appealing to its trend conscious audience.
