ClickFit
Student Project
Brief
︎
25% of returns are sent to landfill. Gen Z women are some of the most habitual online shoppers. I tasked myself with creating a tool which would reduce the number of returned items, encouraging shoppers to think carefully about their purchases without restricting them from buying their favourite brands.
Role
︎
Ideation, Branding, Design, UI
Outcomes
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ClickFit, the virtual try on app by Covet allows users to try on clothes before they order. By partnering with online clothing retailers popular among Gen Z women, ClickFit helps to reduce the environmental impact of fast fashion.
Inspired by fashion brands and magazines, Covet’s branding is bold and feisty, appealing to its trend conscious audience.
![](https://freight.cargo.site/t/original/i/839847e0ac9622e0202d70c398f295a4ccd7b3fd3bfd8ea3711d7e5ebd92e095/three-phones-app-mockup-169-04.png)
![](https://freight.cargo.site/t/original/i/36b91c5a316f2764c78d50c210dc16afc6e5017d9229d018a3ac5983e74c3ef6/ClickFit-Branding-01.png)
![](https://freight.cargo.site/t/original/i/3294fd1d305f02bf21cf415093132ec0a81b2abeafa3fa0b4ee52e5e29ef4b75/ClickFit-Branding-02.png)
![](https://freight.cargo.site/t/original/i/1400aaea323a677fe3638b201e058d2012db595dbf96c381c85d36331cc7a633/ClickFit-Instagram.jpg)