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Erin McIntosh

Brand new range packaging


Client: Scope

Brief

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Create a new packaging design concept for the ‘Brand new’ items in our charity shops.

Role

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Design.

Outcomes

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I designed a packaging range to elevate Scope’s ‘Brand new’ products whilst still presenting them as good value. Using the dark purple colour from the brand palette with pops of brighter colours in the text created a modern, functional style.

The design system can be adapted across a range of products and the use of different coloured text creates variety and interest.

A clothes price tag with pink string. On the front the tag is dark purple and says 'Brand new' in pink and white text. The Scope logo is in the bottom right corner. The back of the tag is white and reads 'This shop helps create equal futures with disabled people.' in purple text. The price and barcode are at the bottom.A pair of earrings, a hair scrunchie and a pair of trainer socks in the matching 'Brand new' range packaging. The text on the front of the packaging is in different colours.
Erin McIntosh © 2025