Accessible communications guide

Client: Scope

Brief

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Produce a printed guide for MPs which explains accessible communication.

Role

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Design, typography, layout.

Outcomes

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89% of disabled people in the UK think that politicians do not engage with them well or at all. I designed a guide to help MP’s communicate accessibly with their constituents. Using Scope’s recently refreshed brand I created a clear and engaging design style for this guide and future long-form documents.

The design showcases Scope’s fun, vibrant refreshed brand whilst still being clear, informative and relevant to the audience.

The layout uses a narrower text column, creating white space and a shorter line length which is more accessible for readers.

Text is broken up using coloured boxes and infographics which are engaging and easier to digest.

Two 'MP's guide to accessible communications' booklets. The first copy is closed, showing the front cover which features a large image of a disabled woman shaking hands with another woman wearing a blazer. The second copy is open. The left page shows a colourful infographic depicting stats about disabled people and their perception of of accessibility in the UK.

Two copies of the booklet. The left copy is closed showing the front cover. The right copy is open at the first page, showing the purple inside cover on the left and the contents page on the right.

A copy of the booklet is open showing a colourful pie chart infographic on the right page.

A copy of the booklet is open showing a spread including text, quotations and a photograph of a group of people in a meeting.

Erin McIntosh